In a mixing bowl, combine the warm milk, yeast, and honey. Let sit for 5 minutes until foamy.
Place eggs, granulated sugar, and salt in another mixing bowl and whisk gently to combine. Gradually adding the flour stirring until fully incorporated and dough forms a sticky ball and no dough is left on the walls of the mixing bowl.
Remove the dough and lightly drizzle some oil into the bowl. Return the dough, cover, and let sit in a warm space for 1 hour or until the dough has doubled in size.
Lightly dust a flat surface with flour and begin to press the dough into a rectangular shape. Using a rolling pin, roll the dough out until ¼” thick.
Using an offset spreader, spread 1 stick of butter across the whole surface of the dough leaving ¼” edge around the whole rectangle.
Mix the brown sugar and cinnamon and spread over the butter.
Roll the dough along both sides of the long edge tightly until they meet in the middle.
Using a sharp knife, cut the roll into 12 pieces.
Pinch the bottom of the curled roll forming a heart shape.
Place each roll into an oil sprayed 13 x 9 dish, leaving some space between each roll.
Let rolls sit covered in a warm place for an hour until the rolls have doubled in size.
Preheat the oven to 350°f and bake for 25 minutes, until golden brown and dough is baked through.
While the rolls are cooking, mix the powdered sugar with 3 tablespoons of butter, and cream cheese. Add the vanilla and milk until frosting forms. Mix in the beetroot until the desired color is achieved.
Remove the rolls when finished and drizzle with the frosting. Top with the sprinkles and enjoy with your loved ones.